{"id":64,"date":"2019-03-30T18:58:24","date_gmt":"2019-03-30T18:58:24","guid":{"rendered":"https:\/\/concept-advertising.ro\/blog\/?p=64"},"modified":"2019-04-03T10:51:40","modified_gmt":"2019-04-03T10:51:40","slug":"marketing-online-servicii-promovare","status":"publish","type":"post","link":"https:\/\/concept-advertising.ro\/agentie-publicitate\/marketing-online-servicii-promovare\/","title":{"rendered":"Marketing online, servicii promovare"},"content":{"rendered":"\n

Marketing online, servicii promovare <\/strong><\/h2>\n\n\n\n

Suntem in 2019 unde clienti sunt implica\u021bi activ \u00een c\u0103utarea de produse si servicii direct de pe internet. Aici isi formeaz\u0103 o parere despre produse si servicii si le compara. <\/p>\n\n\n\n

\u00cen medie c\u00e2\u0219tig\u0103 cel cu un echilibru calitate pre\u021b foarte ok. Dar sunt si alte aspecte care ne influen\u021beaz\u0103\u00a0 alegerea. \u00cen cazul unui produs, vorbim de brand, design, calitate, pre\u021b, taxa transport, timp de expedierea, garan\u021bie. <\/p>\n\n\n\n

Incerc sa includ toate aspectele dupa care clienti fac compara\u021bii\u00a0 dar cu siguranta nu le as putea enunera pe toate. In functie de produs apar alte criteri de comparatie.<\/p>\n\n\n\n

Rezultate promovare mai bune dar cu costuri mai  mici! <\/strong><\/h2>\n\n\n\n

De ce sa iti esternalizezi serviciile de promovare.<\/strong><\/p>
Tr\u0103im \u00eentr-o lume digital\u0103, \u00een care e activ\u0103 jum\u0103tate din popula\u021bia lumii. Datorit\u0103 acoperirii masive a internetului, companiile sunt avantajate de crearea unei prezen\u021be digitale. Afla\u021bi care sunt oportunit\u0103\u021bile existente \u0219i cum v\u0103 pute\u021bi \u00eendeplini obiectivele cu ajutorul unui site, al unor videoclipuri sau al re\u021belelor sociale.
<\/cite><\/blockquote>\n\n\n\n

In fiecare companie ar trebui s\u0103 existe macar o persoan\u0103 care sa se ocupe cu promovarea serviciilor si produselor acesteia. Dac\u0103 nu exist\u0103, aceaste atribu\u021bii  cad in spatele directorului, managerului. El este cel care trebuie s\u0103 \u00ee\u0219i fac\u0103 un calcul al cheltuielilor  si sa targheteze incasarile anului respectiv. <\/p>\n\n\n\n

Numai ca lucrurile nu sunt atat de simple in marketing online!<\/strong><\/p>\n\n\n\n

S\u0103 presupunem c\u0103 ai un service auto \u0219i \u021bi-ai crescut p\u00e2n\u0103 acum afacerea doar pe baza recomand\u0103rilor clien\u021bilor t\u0103i. \u00cens\u0103, \u021bi-ai dori s\u0103 fi prezent \u0219i online. <\/p>\n\n\n\n

Cum poate ajuta acest lucru la cre\u0219terea afacerii tale? Prin motoarele de c\u0103utare. Clien\u021bii care caut\u0103 online un service auto, pot accesa afacerea ta \u0219i astfel po\u021bi avea mai mul\u021bi clien\u021bi.\u00a0<\/p>\n\n\n\n

S\u0103 zicem c\u0103 un utilizator caut\u0103 pe Google service auto \u00een Craiova \u0219i pe lista de rezultate apare atelierul t\u0103u. Cum poate influen\u021ba acest lucru afacerea ta? \u00cen mai multe feluri. <\/p>\n\n\n\n

De exemplu, clientul poate vedea acolo un filmule\u021b despre cum s\u0103-\u021bi \u00eentre\u021bii ma\u0219ina, care arat\u0103 c\u00e2t de profesioni\u0219ti sunte\u021bi, sau poate vedea o list\u0103 cu clien\u021bii mul\u021bumi\u021bi. <\/p>\n\n\n\n

Sau \u0219i mai simplu, poate vedea o list\u0103 de pre\u021buri sau poate afla costul unei tract\u0103ri de 40 de kilometri. Mai poate completa un formular pentru a pune \u00eentreb\u0103ri sau a solicita o revizie. <\/p>\n\n\n\n

Poate s\u0103 acceseze paginile de socializare, unde poate g\u0103si mai multe informa\u021bii sau al\u021bi clien\u021bi cu care poate schimba aceste informa\u021bii.\u00a0 <\/p>\n\n\n\n

Sa zicem ca avem un service auto care are cheltuiti lunare cu angaja\u021bii si de \u00eentre\u021binere de 7000 euro\/luna iar \u00eencas\u0103rile sunt de 10000 euro\/luna. <\/p>\n\n\n\n


Desf\u0103\u0219urarea activit\u0103\u021bilor comerciale online ofer\u0103 toate aceste avantaje (\u00een afar\u0103 de economisirea cheltuielilor de \u00eentre\u021binere; p\u00e2n\u0103 la urm\u0103, internetul nu poate face chiar totul). <\/p><\/blockquote>\n\n\n\n

Ca antreprenor\u00a0 constant vei inve\u0219ti in afacerea ta pentru dezvoltarea ei si dore\u0219ti in schimb ca profitul sa creasca.\u00a0 Sa iti targheteze \u00eencas\u0103rile este un lucru benefic pentru companie, \u00eensemn\u00e2nd\u00a0 c\u0103 vrei s\u0103 ai o cre\u0219tere constant\u0103\u00a0 si evi\u021bi o plafonare din care mai tarziu vei avea de suferit. Despre acest aspect revin mai tarziu.
Dar se ridic\u0103 o intrebare. <\/p>\n\n\n\n

Mediul digital poate fi util pentru companii \u00een mai multe feluri, cum ar fi: crearea de rela\u021bii \u00een re\u021belele de socializare, v\u00e2nzarea online, identificarea unor noi clien\u021bi sau fidelizarea clien\u021bilor existen\u021bi. <\/p>\n\n\n\n

Trebuie s\u0103 \u00eencepi prin a-\u021bi pune o \u00eentrebare simpl\u0103: de ce dore\u0219ti s\u0103 fii \u00een online? S\u0103 presupunem c\u0103 de\u021bii un salon de coafur\u0103. Obiectivele principale sunt: s\u0103 ai mai mul\u021bi clien\u021bi, s\u0103 vinzi mai multe servicii premium sau mai multe produse profesionale de coafur\u0103.<\/p>\n\n\n\n

\u00cens\u0103, pentru a avea mai mul\u021bi clien\u021bi, ace\u0219tia trebuie s\u0103 \u0219tie c\u0103 tu exi\u0219ti pe pia\u021b\u0103. <\/p>\n\n\n\n

Cum fac ca v\u00e2nz\u0103rile  sa creasca?<\/strong><\/h2>\n\n\n\n

Aici intervine echipa ta de marketing online care te va ghida spre atingerea obiectivului. Pentru acest lucru poti sa apelezi la externalizarea serviciului de marketing pentru a economi\u0219ti bani.
Bani economi\u0219ti din costurile salariale a\u00a0grupului\u00a0de angaja\u021bi care se\u00a0ocupa\u00a0de promovarea afacerii tale poti sa ii investe\u0219te efectiv in promovare. Astfel ai un buget mai mare de promovare cu\u00a0costuri mai mici si exper\u021bii angajati sa se ocupe de imaginea\u00a0afacerii\u00a0tale ce sunt actualizati constant\u00a0cu trandul pietei si mijloace de promovare eficiente pentru tine.
<\/p>\n\n\n\n

Optimizare SEO vs Google ADS<\/strong>
<\/h2>\n\n\n\n

Pentru inceput sa fiim clari pentru toata lumea si sa explicam ce inseamna optimizare SEO<\/strong>. Optimizarea SEO<\/em> este un procedeu prin care influentam aparitiile siteului in rezultatele afisate in motoarele de cautare (Google, Bing..) Citeste si articolul cum sa faci optimizare SEO.<\/em>
De fiecare dat\u0103 dar in functie de proiect ar fi de preferat sa mergem pe optimizare SEO. Optimizarea SEO  este un proces de durata pe l\u00e2ng\u0103 Google ADS care func\u021bioneaz\u0103 cu plata per click, atat timp cat ai o campanie activ\u0103. 
Ce au in comun cele dou\u0103 tehnici de promovare este ca in urma unei analize se aleg cele mai potrivite cuvinte cheie care sa aduca trafic in site din motoarele de c\u0103utare. Acei clienti sunt direct interesat de serviciile si produse.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing online, servicii promovare Suntem in 2019 unde clienti sunt implica\u021bi activ \u00een c\u0103utarea de produse si servicii direct de pe internet. Aici isi formeaz\u0103 o parere despre produse si servicii si le compara. \u00cen[…]<\/p>\n","protected":false},"author":1,"featured_media":105,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[13,11,6,12,5],"class_list":["post-64","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online","tag-costuri-promovare-site","tag-marketing-online","tag-optimizare-seo","tag-promovare-online","tag-servicii-marketing-online"],"yoast_head":"\nMarketing online, servicii promovare - Marketing Online<\/title>\n<meta name=\"description\" content=\"Marketing online, servicii promovare - Marketing Online Trebuie s\u0103 \u00eencepi prin a-\u021bi pune o \u00eentrebare simpl\u0103: de ce dore\u0219ti s\u0103 fii \u00een online?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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