{"id":185,"date":"2019-05-25T12:10:28","date_gmt":"2019-05-25T12:10:28","guid":{"rendered":"https:\/\/concept-advertising.ro\/blog\/?p=185"},"modified":"2019-05-25T12:10:35","modified_gmt":"2019-05-25T12:10:35","slug":"google-face-actualizari-al-algoritmilor-de-indexare-a-rezultatelor","status":"publish","type":"post","link":"https:\/\/concept-advertising.ro\/agentie-publicitate\/google-face-actualizari-al-algoritmilor-de-indexare-a-rezultatelor\/","title":{"rendered":"Google face actualizari al algoritmilor de indexare a rezultatelor"},"content":{"rendered":"\n

Cum s\u0103 r\u0103m\u00e2i \u00een topul c\u0103ut\u0103rilor pe Google dup\u0103 implementarea noului sistem de notare a site-urilor<\/h1>\n\n\n\n

Google a lansat un nou update important \u00een ceea ce prive\u0219te motorul de c\u0103utare online, implement\u00e2nd un nou algoritm de notare a site-urilor,\u00a0ce a adus\u00a0schimb\u0103ri majore \u00een topul celor mai vizibile site-uri \u00een c\u0103ut\u0103ri.<\/strong><\/p>\n\n\n\n

\"optimizare
optimizare seo<\/figcaption><\/figure>\n\n\n\n

Update-ul este \u00eenc\u0103 \u00een derulare \u0219i va mai dura c\u00e2teva s\u0103pt\u0103m\u00e2ni pentru a putea fi implementat la nivel global, a\u0219a c\u0103 vor mai ap\u0103rea fluctua\u021bii \u00een perioada imediat urm\u0103toare.<\/p>\n\n\n\n

\u201eDin statisticile analizate de noi din ultimele zile, pe proiectele noastre, am observat c\u0103 s-au produs schimb\u0103ri \u00een ceea ce prive\u0219te vizibilitatea site-urilor. Aceste schimb\u0103ri au venit ca urmare a reajust\u0103rii ponderii indicatorilor, dup\u0103 care este stabilit\u0103 \u00abnota final\u0103\u00bb a unui site. Indicatorii analiza\u021bi r\u0103m\u00e2n aceia\u0219i, \u00eens\u0103 de acum \u00eencolo Google acord\u0103 mai mult\u0103 importan\u021b\u0103 altor aspecte dec\u00e2t a f\u0103cut-o p\u00e2n\u0103 \u00een prezent.<\/p>\n\n\n\n

Este poate cel mai important update Google de la cel prin care a trecut site-urile la indexarea diferit\u0103 pe Mobile vs Desktop, Primary Indexed Mobile\u201d, declar\u0103 Ovidiu Joi\u021ba.<\/p>\n\n\n\n

Cele mai importante elemente de care site-urile trebuie s\u0103 \u021bin\u0103 cont de acum \u00eencolo, pentru a se men\u021bine c\u00e2t mai sus \u00een c\u0103ut\u0103rile de pe Google.<\/p>\n\n\n\n

1. Valoarea brandului, mai important\u0103 dec\u00e2t elementele tehnice SEO<\/strong><\/h3>\n\n\n\n

Din analiza datelor studiate s-a observat c\u0103 noul algoritm de la Google ofer\u0103 o importan\u021b\u0103 mult mai mare valorii brandului. <\/p>\n\n\n\n

\u00cen acest caz, valoarea brandului este calculat\u0103 din num\u0103rul de c\u0103ut\u0103ri pe brand \u0219i cuvinte cheie + brand. <\/p>\n\n\n\n

Site-urile care au avut parte de astfel de c\u0103ut\u0103ri au \u00eenregistrat cre\u0219teri spectaculoase, chiar dac\u0103 nu beneficiaz\u0103 de optimizare on-page perfect\u0103 sau de un num\u0103r important de backlink-uri.<\/p>\n\n\n\n

\u201eDe\u0219i importan\u021ba brandului era destul de mare \u0219i \u00eenainte de acest update, acum a devenit \u0219i mai mare.\u00a0Anul trecut discutam mult despre for\u021ba brandurilor \u00een Google. <\/p>\n\n\n\n

Estimam c\u0103 \u00een aproximativ 2-3 ani vom vedea \u00een prima pagina de Google doar brandurile populare, pe care le cunoa\u0219tem din via\u021ba real\u0103, de la TV, din mall-uri. Acum, consider c\u0103 acest termen va fi \u0219i mai scurt \u00een contextul noilor modific\u0103ri \u00een algoritmul de ranking de la Google.<\/p>\n\n\n\n

Pentru urm\u0103torii ani, v\u0103d o \u00abb\u0103t\u0103lie\u00bb \u00eentre agen\u021biile de SEO la nivel de strategii de comunicare \u0219i content marketing \u00een general. Elementele tehnice de SEO<\/a> primesc o pondere mult mai redus\u0103 dec\u00e2t valoarea brandului\u201d, explic\u0103 Ovidiu Joi\u021ba.<\/p>\n\n\n\n

2. Site-urile cu con\u021binut nou \u0219i de calitate primesc prioritate \u00een Google<\/strong><\/h3>\n\n\n\n

O alt\u0103 schimbare major\u0103 este legat\u0103 de con\u021binut. Nu ai con\u021binut nou \u0219i de calitate, pierzi puncte de la Google, iar iAgency poate oferi un exemplu concret.<\/p>\n\n\n\n

\u201eAm experimentat sc\u0103deri chiar la site-ul iAgency.ro. Din prima pozi\u021bie pentru cuvinte cheie precum \u00abagen\u021bie SEO\u00bb, \u00aboptimizare SEO\u00bb, a fost cobor\u00e2t \u00een zona pozi\u021biilor 4-7. Cum regulile s-au schimbat, iar site-ul nostru are pagini cu con\u021binut destul de vechi, am fost depuncta\u021bi. Acest update ne va mobiliza s\u0103 facem tot ce este necesar pentru a ne relua pozi\u021bia frunta\u0219\u0103 din pia\u021ba noastr\u0103. <\/p>\n\n\n\n

De partea cealalt\u0103, avem exemplul site-urilor pentru care am actualizat recent con\u021binutul din paginile importante \u0219i care au \u00eenregistrat cre\u0219teri spectaculoase\u201d, a mai spus CEO-ul iAgency.<\/p>\n\n\n\n

3. Viteza de \u00eenc\u0103rcare a devenit \u0219i mai important\u0103 \u00een algoritmul de ranking<\/strong><\/h3>\n\n\n\n

La fel ca \u0219i \u00een cazul valorii brandului, viteza de \u00eenc\u0103rcare a unui site era important\u0103 \u0219i \u00eenainte de update, dar acum c\u00e2nt\u0103re\u0219te \u0219i mai mult.<\/p>\n\n\n\n

Conform analizei realizate de echipa de speciali\u0219ti de la iAgency, paginile web care au o vitez\u0103 de \u00eenc\u0103rcare mai sc\u0103zut\u0103 dec\u00e2t competi\u021bia au \u00eenregistrat sc\u0103deri. Google acord\u0103 o mai mare importan\u021b\u0103 site-urilor care se \u00eencarc\u0103 mai rapid, ceea ce \u00eenseamn\u0103 c\u0103 se pune mai multe accent pe experien\u021ba utilizatorilor.<\/p>\n\n\n\n

4. Site-urile cu vechime au primit un spor de vizibilitate<\/strong><\/h3>\n\n\n\n

Am putea face corela\u021bia cu via\u021ba real\u0103, \u00een care seniorii \u00ee\u0219i primesc r\u0103splata muncii depuse \u00een tinere\u021be. Site-urile cu vechime, chiar dac\u0103 nu au o optimizare SEO foarte bun\u0103, au c\u00e2\u0219tigat pozi\u021bii importante, doar pe baza faptului c\u0103 sunt active de foarte mult timp.<\/p>\n\n\n\n

\u201eAm scanat site-uri mai vechi, de care nu ne mai ocup\u0103m de mult timp \u0219i c\u0103zuser\u0103 din top 50, site-uri pentru care efectiv nu s-a mai f\u0103cut nicio ac\u021biune SEO de mult timp. Spre surprinderea noastr\u0103, \u00een urma acestui update, acele site-uri au urcat \u00een top 15. Acest fapt ne demonstreaz\u0103 c\u0103 de\u0219i Google sc\u0103zuse foarte mult importan\u021ba vechimii domeniului, a venit cu o rectificare pentru acest indicator\u201d, a mai spus Ovidiu Joi\u021ba.<\/p>\n\n\n\n

CEO-ul iAgency le recomand\u0103 site-urilor cu sc\u0103deri serioase s\u0103 \u021bin\u0103 cont de aceste aspecte dac\u0103 vor s\u0103-\u0219i rec\u00e2\u0219tige pozi\u021biile de top.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cum s\u0103 r\u0103m\u00e2i \u00een topul c\u0103ut\u0103rilor pe Google dup\u0103 implementarea noului sistem de notare a site-urilor Google a lansat un nou update important \u00een ceea ce prive\u0219te motorul de c\u0103utare online, implement\u00e2nd un nou algoritm[…]<\/p>\n","protected":false},"author":1,"featured_media":95,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-info"],"yoast_head":"\nGoogle face actualizari al algoritmilor de indexare a rezultatelor -<\/title>\n<meta name=\"description\" content=\"Google face actualizari al algoritmilor de indexare a rezultatelor - Cum s\u0103 r\u0103m\u00e2i \u00een topul c\u0103ut\u0103rilor pe Google dup\u0103 implementarea noului sistem de notare a site-urilor Google a lansat un nou update important \u00een ceea ce\" 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