{"id":183,"date":"2018-09-25T12:00:16","date_gmt":"2018-09-25T12:00:16","guid":{"rendered":"https:\/\/concept-advertising.ro\/blog\/?p=183"},"modified":"2019-06-21T10:57:07","modified_gmt":"2019-06-21T10:57:07","slug":"trei-greseli-majore-intr-o-campanie-de-optimizare-seo","status":"publish","type":"post","link":"https:\/\/concept-advertising.ro\/agentie-publicitate\/trei-greseli-majore-intr-o-campanie-de-optimizare-seo\/","title":{"rendered":"Trei gre\u0219eli majore \u00eentr-o campanie de optimizare SEO"},"content":{"rendered":"\n

Trei gre\u0219eli majore \u00eentr-o campanie de optimizare SEO<\/h1>\n\n\n\n

Pentru c\u0103 mul\u021bi se sperie c\u00e2nd aud despre optimizare SEO, \u00ee\u021bi prezint, pe scurt, ce este \u0219i cum func\u021bioneaz\u0103 o campanie de SEO, dar \u0219i care sunt cele mai importante trei gre\u0219eli care pot aduce mari b\u0103t\u0103i de cap site-ului t\u0103u.<\/strong><\/p>\n\n\n\n

Prin\u00a0Optimizare SEO<\/a>\u00a0\u00een\u021belegem\u00a0o colec\u021bie de metode pe care proprietarii site-urilor le pot utiliza pentru a-\u0219i \u00eembun\u0103t\u0103\u021bi pozi\u021bionarea \u00een\u00a0clasamentul\u00a0motoarelor\u00a0de c\u0103utare, cum ar fi Google. Acestea pot include lucruri precum \u021bintirea cuvintelor cheie, \u00eembun\u0103t\u0103\u021birea vitezei site-ului, adaptarea site-ului pentru dispozitive mobile \u0219i a\u0219a mai departe.<\/p>\n\n\n\n

Motoarele de c\u0103utare determin\u0103 clasarea unui site web prin examinarea factorilor de pe pagin\u0103 – adic\u0103 a elementelor de pe site-ul t\u0103u pe care le po\u021bi \u00eembun\u0103t\u0103\u021bi – \u0219i a unor factori \u00een afara paginii, cum ar fi link-urile. \u00cembun\u0103t\u0103\u021bind at\u00e2t factorii de pe pagin\u0103, c\u00e2t \u0219i pe cei din afara paginii, \u00ee\u021bi po\u021bi \u00eembun\u0103t\u0103\u021bi clasamentele pentru cuvintele cheie care sunt cele mai relevante pentru afacerea ta.<\/p>\n\n\n\n

Folosind cele mai bune practici SEO, compania poate cre\u0219te \u00een clasamentul paginilor de c\u0103utare, sporind \u0219ansa ca cineva s\u0103 dea click pe pagina ta atunci c\u00e2nd efectueaz\u0103 o c\u0103utare pentru produsele, serviciile sau industria din care faci parte.<\/p>\n\n\n\n

SEO este cel mai bun mod de-\u0219i \u201d\u00eempinge\u201d prezen\u021ba online a companiei \u00een partea de sus a clasamentului motorului de c\u0103utare. Este fiabil, eficient \u0219i convenabil (pe termen mediu \u0219i lung).<\/p>\n\n\n\n

Cum func\u021bioneaz\u0103 SEO, de fapt?<\/strong><\/h2>\n\n\n\n

SEO este o \u0219tiin\u021b\u0103 exact\u0103. Cele mai bune practici pentru SEO evolueaz\u0103 frecvent, deoarece se bazeaz\u0103 pe algoritmi mereu \u00een schimbare pu\u0219i \u00een func\u021biune de motoarele de c\u0103utare pentru a oferi utilizatorilor cele mai bune rezultate.<\/p>\n\n\n\n

De exemplu, dac\u0103 Google ar decide s\u0103 favorizeze site-urile web cu fundaluri albastre fa\u021b\u0103 de cele cu alt\u0103 culoare, cele mai bune practici de SEO ar trebui s\u0103 se schimbe pentru a se potrivi cu parametrul respectiv. Preferin\u021bele Google sunt mai pu\u021bin aleatoare dec\u00e2t favorizarea culorii albastre, desigur, dar \u00een\u021belegi ideea.<\/p>\n\n\n\n

O practic\u0103 acceptat\u0103 \u00een SEO, cu c\u00e2\u021biva ani \u00een urm\u0103, poate s\u0103 nu func\u021bioneze acum, ceea ce duce la percep\u021bia c\u0103 SEO nu func\u021bioneaz\u0103; dac\u0103 utilizezi linii directoare sau practici SEO dep\u0103\u0219ite<\/strong>, site-ul pur \u0219i simplu nu se va clasa bine.<\/p>\n\n\n\n

SEO func\u021bioneaz\u0103 numai atunci c\u00e2nd utilizezi cele mai bune practici actualizate. C\u00e2nd faci acest lucru, Google \u0219i alte motoare de c\u0103utare vor cre\u0219te clasarea site-ului web, ceea ce va conduce la o cre\u0219tere a traficului \u0219i, pe cale de consecin\u021b\u0103, la conversii.<\/p>\n\n\n\n

Cum te poate afecta o campanie SEO f\u0103cut\u0103 incorect<\/strong><\/h2>\n\n\n\n

O campanie de SEO care utilizeaz\u0103 bune practici vechi, neactualizate te poate \u00eempiedica s\u0103 \u00ee\u021bi pozi\u021bionezi site-ul mai bine dec\u00e2t e acum pozi\u021bionat. Mai r\u0103u, po\u021bi sc\u0103dea \u00een clasament sau ri\u0219ti chiar ca site-ul s\u0103 fie eliminat din rezultatele c\u0103ut\u0103rii. Iat\u0103 trei gre\u0219eli majore care pot d\u0103una site-ului t\u0103u:<\/strong><\/p>\n\n\n\n

1.Cump\u0103rarea link-urilor<\/strong><\/h3>\n\n\n\n

Alt\u0103dat\u0103 o practic\u0103 obi\u0219nuit\u0103, aceast\u0103 schem\u0103 presupunea ca un site s\u0103 pl\u0103teasc\u0103 pentru link-uri, \u00een \u00eencercarea de a trimite „semnale” c\u0103tre Google care sugereaz\u0103 c\u0103 lumea vorbe\u0219te despre site-ul respectiv. Deoarece motoarele de c\u0103utare favorizeaz\u0103 site-uri cu multe backlink-uri, cu mul\u021bi ani \u00een urm\u0103, era u\u0219or s\u0103 p\u0103c\u0103le\u0219ti sistemul prin achizi\u021bionarea de link-uri de la alte site-uri.<\/p>\n\n\n\n

Cu toate acestea, Google prefer\u0103 ca link-urile s\u0103 fie c\u00e2\u0219tigate, nu cump\u0103rate. A\u0219adar, algoritmii pentru motoarele de c\u0103utare nu iau \u00een considerare orice link-uri atunci c\u00e2nd clasific\u0103 site-urile – acestea pot ignora, de pild\u0103, leg\u0103turile de pe site-urile de spam – sau e posibil chiar s\u0103 te coboare \u00een clasament pentru c\u0103 le utilizezi pe site-ul t\u0103u. Sau, mai r\u0103u, po\u021bi fi eliminat complet din rezultate. A\u0219adar, \u00cen loc s\u0103 cumperi link-uri, pune accentul pe c\u00e2\u0219tigarea lor, prin con\u021binut de calitate.<\/p>\n\n\n\n

2.Pagini f\u0103r\u0103 con\u021binut original<\/strong><\/h3>\n\n\n\n

Deoarece, \u00een trecut, cantitatea \u00eensemna mai mult dec\u00e2t calitatea, a fost u\u0219or s\u0103 manipulezi clasamentele prin crearea unei mul\u021bimi de pagini cu un con\u021binut reciclat sau chiar furat. Acest lucru nu mai func\u021bioneaz\u0103, fiind \u00eenlocuit de crearea de con\u021binut original care s\u0103 r\u0103spund\u0103 la \u00eentreb\u0103ri sau s\u0103 ajute utilizatorii s\u0103 ia decizii.<\/p>\n\n\n\n

3. Cuvinte cheie<\/strong><\/h3>\n\n\n\n

\u00cen \u00eencercarea de a se clasa pentru fiecare cuv\u00e2nt cheie posibil, proprietarii de site-uri au folosit o practic\u0103 cunoscut\u0103 sub numele de „umplutur\u0103 de cuvinte cheie”, sau „keyword stuffing<\/a>„. Aceasta presupunea plasarea unui num\u0103r mare de cuvinte \u00een adrese URL, titluri de pagin\u0103, con\u021binut pagini \u0219i anchor text-urile backlink-urilor.<\/p>\n\n\n\n

\u00cen timp ce Google obi\u0219nuia s\u0103 caute doar combina\u021bia de cuvinte cheie potrivit\u0103, acum caut\u0103 relevan\u021b\u0103 \u0219i con\u021binut bun. Algoritmii motoarelor de c\u0103utare afi\u0219eaz\u0103 acum doar site-urile care au toate aceste atribute.<\/p>\n\n\n\n

A\u0219adar, SEO func\u021bioneaza at\u00e2ta timp c\u00e2t ne ferim de metode ce pot p\u0103rea neortodoxe (spam, con\u021binut duplicat, etc). <\/p>\n","protected":false},"excerpt":{"rendered":"

Trei gre\u0219eli majore \u00eentr-o campanie de optimizare SEO Pentru c\u0103 mul\u021bi se sperie c\u00e2nd aud despre optimizare SEO, \u00ee\u021bi prezint, pe scurt, ce este \u0219i cum func\u021bioneaz\u0103 o campanie de SEO, dar \u0219i care sunt cele mai importante trei[…]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-183","post","type-post","status-publish","format-standard","hentry","category-info"],"yoast_head":"\nTrei gre\u0219eli majore \u00eentr-o campanie de optimizare SEO -<\/title>\n<meta name=\"description\" content=\"Trei gre\u0219eli majore \u00eentr-o campanie de optimizare SEO - Trei gre\u0219eli majore \u00eentr-o campanie de optimizare SEO Pentru c\u0103 mul\u021bi se sperie c\u00e2nd aud despre optimizare SEO, \u00ee\u021bi prezint, pe scurt, ce este\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/concept-advertising.ro\/agentie-publicitate\/trei-greseli-majore-intr-o-campanie-de-optimizare-seo\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trei gre\u0219eli majore \u00eentr-o campanie de optimizare SEO -\" \/>\n<meta property=\"og:description\" content=\"Trei gre\u0219eli majore \u00eentr-o campanie de optimizare SEO - 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